MY CHINA PLUS is the first Virtual Warehouse all-in-one to distribute on Chinese / Asian markets in an easy, effective and economical way in Shanghai New Free Trade Zone.

The solution, based on Food & Beverages distribution platforms activities and experience, is designed for manufacturers / distributors who wish to have direct support in their business operations, promotion and distribution also without the need for a corporate presence in China.

How does My China B2B PLUS?

  • 1) SETUP: with My China B2B support, the company defines the space and the type of products that will store (temperature controlled, Fresh, Frozen)

NB: The warehouse is into the Shanghai FREE TRADE ZONE. This allows that stored products to pay duties and taxation only when they have been sold!

  • 2) SEND PRODUCTS: The company sends by sea the items to be stored in the warehouse in China.
    • For products without Chinese labeling:
      • Simultaneously with the product sending, are activated for the incoming products, the procedures with the Chinese authorities for obtaining the Chinese labels.

      • Upon arrival and during storage, products labeling  with Chinese labels

NB This allows to sell immediately the products on the Chinese market (competitive advantage - Ready to Sell) and also be used in fairs / exhibitions as Chinese products, with a big reduction of costs if the same products are shipped from their own country to the same exhibition (about 800 € every 100 kg).

  • 3) MANAGEMENT: Remote monitoring of Virtual Warehouse Platform by My China B2B PLUS Tools.
    • Movement Managing of the stored goods  (in / out)
    • Transfer / transport to other Chinese locations and Asian nations (for fairs, events, sales).
    • Tours of potential buyers (Showroom) to touch the stored products before buy.
    • My China Desk support for all logistics management activities and business relationships with potential buyers / distributors
    • Storing also in other Chinese locations (as needed)

Benefits for MY CHINA PLUS customers :

  • Only one point of contact in english / chinese language for all procedures (logistics, distribution, commercial) and documentation (invoices, documents, etc. ..)
  • Cutting costs (and time) about fairs, exhibitions, workshops and tasting organization, sending samples / products in China and neighboring Asian countries (Hong Kong, Singapore, Japan, Korea etc ...) .
  • "READY TO SELL" competitive advantage directly in China for your business
  • No tax: Stored goods Taxation only when really sold
  • Chinese Labels: Quick management for Chinese product labels
  • Simplified management of your distributors directly in China and multi / distributors with a single national stock
  • Pay per Use for your warehouse in China
  • Showroom activity for buyers product overview and tasting
  • Transparent management of all steps
  • Monitoring direct from your own country

Choose "the PLUS" more appropriate for your distribution needs in China and Asia!

For information or contact: [email protected]

Thursday, 02 April 2020
Hypermarkets: RT Mart better than Wal-Mart for retail PDF Print E-mail
Written by Taste of World   
Wednesday, 12 December 2012 11:19

SHELVES stacked to the ceiling with low-price hot sauce, Barbie dolls, and noodles stand near tanks where shoppers can fish out live sea bass for dinner. Welcome to RT-Mart, China's version of Wal-Mart Stores Inc.

From Shanghai to Chengdu, the outlets run by China's largest big-box retailer, Sun Art Retail Group Ltd, are recreating American-style Wal-Marts, with one big difference: They're giving them the feel of local street markets with hairy crabs laid on table tops and discounted hot-pot ingredients. That formula has helped it crack the country's 507 billion yuan (US$81 billion) hypermarket industry overseas rivals Tesco Plc, Wal-Mart and Carrefour SA have struggled to get a handle on.

Sun Art succeeded in outdoing Western rivals through more localized management, sharper knowledge of the Chinese consumer, tailoring shopping experiences and offering discounts on regional specialties, said George Ren, a Shanghai-based analyst at industry consultant Roland Berger.

"Foreign retailers have yet to understand local consumer preferences and create the image that they are perfect for them, while Sun Art has," said Ren.

Tesco last Wednesday reported a drop in China comparable sales, three weeks after Wal-Mart posted lower operating income. That's a setback for the overseas retailers who are increasingly counting on Asia to offset a slowdown in developed markets and the global fallout of Europe's credit crisis.

Bigger share

Sun Art, a venture between Taiwan-based RT-Mart and France's Groupe Auchan SA, posted a 75 percent jump in first-half profit. Analysts from HSBC Holdings Plc, Barclays Plc, and Sinopac Securities Corp are predicting it will extend its lead by winning a bigger share of China's retail industry.

Sun Art had a 12.8 percent market share last year among operators of hypermarkets in China, Euromonitor's data showed. This compares with 11.2 percent for Wal-Mart and Carrefour's 8.1 percent.

Sun Art "are localized, and hired local people as store managers so they know what the customer needs," said Linda Huang, a Hong Kong-based analyst at Macquarie Securities Ltd.

The company's profit is poised to rise 20 percent next year to 2.8 billion yuan, according to the median estimate of eight analysts surveyed by Bloomberg News.

Global retailers have been taking steps to advance in China for more than a decade. They got a boost from the country's 2001 entry into the World Trade Organization, which eased restrictions on foreign investment.

Regional competitors and a weakening economy have since turned into a hurdle for them. Bentonville, Arkansas-based Wal-Mart told investors last month that customer traffic in China fell, and operating income in the country saw a "slight decrease" in the third quarter even as net sales rose 6.1 percent.

Same-store sales at Carrefour, the first foreign retailer to enter China in 1995, fell 6.1 percent in China in the third quarter, excluding currency swings.

While Sun-Art might, for instance, offer a discount on soy sauce, a Western chain in China may put Coca-Cola sodas on sale, said Ren. "Overall, their prices are not cheaper, but in categories in which the Chinese consumer pays more attention -- they are," Ren said.

Tesco closed four China outlets in August, and plans to open 16 hypermarkets this year, down from an earlier forecast of 20 stores, it has previously said. By contrast, Sun Art will likely add a total of 105 hypermarkets this year and the next, a higher-than-usual expansion, according to a report from Sinopac analyst Vivian Liu. Sun Art operates 240 hypermarkets under the RT-Mart and Auchan brand in China, it said while reporting interim results.

Boulogne-Billancourt, France-based Carrefour has 212 stores in China, with plans to open 24 more this year, the company's external press relations agency Blue Focus said. It declined to comment on competition from Sun-Art in China.

Neighborhood markets

At an RT-Mart in Shanghai's Yangpu District on a recent morning, customers used plastic baskets to select fish from large tanks. Fish are killed and de-boned on the spot by store staff, similar to informal neighborhood markets in China.

To draw shoppers in a country where ready dishes such as fried noodles and steamed pork buns are popular, the Yangpu store had a fully functioning kitchen where staff in white aprons prepared food in full-view of grocery shoppers.

A Wal-Mart hypermarket a five-minute drive away appeared to have less customer traffic, despite a subway station below. That store discounted roasted almonds and snacks. No customers lingered about its line-up of live fish tanks and it had no kitchen.

While foreign retailers also try to appeal to local tastes, they haven't had as much success as Sun Art. The Shanghai RT-Mart had live clams, hairy crabs and several clean tanks of fish. By contrast, the nearby Wal-Mart had a smaller line of tanks, and much of its other seafood was frozen.

Sun Art declined to comment on its China strategy.

Wal-Mart does not comment on competitors, Ryan Zhang, a spokesman from Wal-Mart China said in an e-mailed statement last Friday. The company is "fully confident" about the prospects of the Chinese market and plans to open more than 100 stores on the mainland over the next three years, he said.

Food offerings

Zhou Quan, a 70-year-old retiree, moved his shopping from an informal neighborhood vegetable and meat market to RT-Mart for the range of products and trust in its food offerings. "I came yesterday to pick up meatballs and hot pot sauce that was on promotion and today I'm back for the lamb and drinks."

Sun Art isn't immune to weaker economic growth in China, where gross domestic product may grow 7.7 percent this year, the slowest since 1999, according to a Bloomberg News survey of 54 economists. It also faces local competitors such as the government-backed China Resources Enterprise Ltd.

Sun Art has become so successful, it has spawned copycats among smaller regional hypermarket chains, which modeled several new stores after them, said Lina Yan, an analyst with HSBC Holdings Plc.

Part of the challenge will be to hold on to shoppers such as Shanghai resident Xu Zhongqing, who chooses to buy her groceries at RT-Mart rather than a Wal-Mart outlet located near by.

"There's a warm, neighborly-feeling here," said the 28-year-old mother, while waiting for her turn to buy pork. "You also know you get the best value for your money when you see all the other housewives and the average person on the street shopping here."

Last Updated on Wednesday, 12 December 2012 11:34